Getting your website and services on Google’s SERP (search engine result page) is quite a coveted achievement that every business manager is vying for. That’s why it can be completely disheartening and put a hole in your long term plans if you don’t achieve good rankings even after spending considerable money on marketing. This article talks about a few key factors that might be the reasons for your underperformance and ways you can deal with them
The Quality of the Content
While it is important to fill your website’s pages with content, it is equally important that it is high-quality content that is both readable and responds to your customers’ needs:
- The content must be related to the service you’re providing, as unrelated content doesn’t help you rank better and might be preserved as spam by Google.
- The content must follow a strict structure with headings and subheadings, which not only helps the readers but also signals to Google that the piece of content is high quality.
Technical Aspects of Your Website
Even if your marketing campaigns are appealing and generate many clicks, and if the content on your website is perfectly written and attracts potential consumers, the technical aspects of your website aren’t optimized for search engines. In some extreme cases, Google won’t even index your website, and people won’t find it even if they specifically search for your business. That’s why it is important to hire an experienced agency like Neadoo Digital SEO agency that specializes in optimizing websites for search engines to take care of your business and help you rank higher.