Check out this infographic guide to discover how collaborating with an influencer could yield great results for your hotel brand.
The Impact of Social Media on the Travel Industry
Social media has revolutionized how consumers make travel decisions in the 21st century. These days people are increasingly turning to their news feeds for travel inspiration. There is also a trend among younger travelers to seek out “insta-worthy” destinations that will look great on their social media profiles. Social media has also become a place where consumers can share tips, advice, and reviews with their peers.
The Role of Social Proof in Travel Marketing
“Social proof is the concept that people will follow the actions of the masses. The idea is that since so many other people behave in a certain way, it must be the correct behavior.” – SproutSocial
In this digital age, social proof is key for consumers. In other words, they seek validation from credible third-parties regarding the quality of products and services. These third-parties typically fall into the “just like me” category such as family, friends, and influencers.
To remain relevant in 2020, hotels should run social proof campaigns alongside more conventional marketing tactics to attract, engage and convert customers. Some examples of social proof marketing tactics include user-generated content (UGC) and influencer marketing.
What is Influencer Marketing?
In this guide, we will specifically look at how influencer collaborations can be a very effective social proof marketing strategy for hotel brands. A social media influencer is someone whose social media accounts are followed by a large number of people. Depending on their follower count, influencers can be categorized as “micro” (between 10,000 and 100,000 followers) or “macro” (100,000+ followers) influencers.
Influencers tend to have fan bases that are loyal, trusting and highly engaged. This means that influencers can influence the purchasing decisions of their followers. Data backs this up, with 82% of consumers saying that they would be very likely to follow the recommendation of an influencer that they follow.
Brands can leverage this influence to spread brand awareness among targeted audiences. A fruitful partnership with an influencer can be an effective way to promote your hotel, generate leads to your website and to build a brand “tribe”.
How Can Hotels Benefit from Influencer Marketing?
Did you know that around 82% of travelers follow travel blogs or influencers?
An increasing number of hotel brands are now choosing to include influencer marketing into their advertising strategies. A well-executed influencer marketing campaign can have many positive effects such as:
- Generating online PR
- Enhancing brand awareness
- Reaching out to highly relevant and specific niche audiences
- Improving engagement rates
- Increasing bookings & website traffic
- Gaining new social media followers
- Enhancing your brand’s reputation and credibility
Want to Find More?
To learn more about how influencer marketing can benefit hotels, read the below infographic from The Killarney Hotel Group. This guide provides much helpful information on the subject including key statistics, a list of benefits, tips on strategy, plus much more.
Scroll down to the infographic to find out more.